YEAR
2023
INDUSTRY
Recovery & Mental Health
SERVICE
Brand Strategy & Design
DELIVERABLES
Identity, Guidelines, Presentation, Mobile App, Website, Print, Social
✦ The Story
Every person is more
than the hardest thing they’ve faced.
Zinnia Health treats people, not case files. They meet each person where they are and walk with them, hand in hand, toward the life they want to live. Our work was to give that belief a face — warm, steady, and full of hope from the very first hello.
Client
Zinnia Health is a nationwide network of recovery centers for substance use and mental health — open 24/7, staffed by people who believe healing is possible for everyone who walks through the door.
The Brief
Help people believe that healing is possible — and that it can happen here. Every word and image had to lead with the person, not the diagnosis, and carry the same hope on the hardest day as on the best one.
The Problem
So much of this world looks cold — waiting-room beige and stock-photo smiles. Someone reaching out at 3am doesn’t need a hospital brochure. They need a hand, and a reason to believe tomorrow is worth it.
The Solution
A warm, human system built around the zinnia bloom — the flower that opens last and brightest. Calm navy, hopeful turquoise, and real people in real light, all carrying one steady promise: heal for good.
✦ Brand Guidelines
A brief walkthrough of the brand guidelines — the mark, color, type and imagery working together, exactly as every location will use them.
Hope
✦
Healing
✦
Compassion
✦
Dignity
✦
Hope
✦
Healing
✦
Compassion
✦
Dignity
✦
✦ Identity
The bloom on the things a person actually holds — the card a nurse hands over, the sign above the door, the folder that goes home with a family. Small moments that quietly say: you’re in good hands here.
✦ Presentation
Slides made to guide people through one of the hardest decisions of their lives — clear, calm and honest. No jargon, no walls of text. A ready-to-use PowerPoint template keeps every location telling the same, steady story.
✦ Mobile App
A companion for the days between sessions — check-ins, milestones and gentle reminders that keep recovery close and progress visible, especially when it’s hardest to see.
✦ Website
When someone is ready to ask for help, every second matters. The site turns a frightening search into a calm one — find a location, check insurance, and reach a real person, 24/7.
View the live site
✦ Print & Collateral
From the onboarding brochure in the lobby to the badge on a nurse’s uniform, the bloom follows each person through every hallway — a quiet, constant reminder that they aren’t doing this alone.
✦ Social
Templates that turn real recovery stories into a feed that feels like encouragement, not advertising — proof, every day, that healing is possible.
✦ NEWSLETTER
A newsletter that shows up gently, with practical guidance and steady encouragement, so recovery stays close between appointments. Seasonal guides and grounding exercises carry one quiet message on the hardest days: help is close, and healing is possible.
✦ Infographic
Recovery data and treatment journeys drawn as calm, human infographics — numbers that reassure instead of overwhelm.
CUE STUDIO
Need to build trust before you say a word?
For healthcare and sensitive audiences, we create visual systems that make complex communication feel clear, human, and reassuring.
