YEAR
2023
CLIENT
Data Company
OCASION
Cannes Lions 2024
SERVICE
Concept · Identity · Environmental · Registration
DELIVERABLES
Event identity, on-boat signage, branded pillows, Splash registration & emails, invitations & gifts, PowerPoint template
✦ The Story
Unmistakably theirs, completely Riviera.
A global data company took Cannes Lions to the water. For a client program hosted dockside and aboard a private yacht, the brief was a world that felt unmistakably theirs yet completely at home on the Riviera — an identity elastic enough to scale from a throw pillow to a registration site, and warm enough to carry a client dinner.
Client
A global data and identity company, hosting its most important clients at advertising's biggest week.
The Brief
One event identity for a dockside and on-yacht client program: signage, soft goods, invitations, a registration experience and the deck that sold it — all speaking with one accent.
The Problem
The Solution
Three concept territories explored, one chosen and rolled out across every touchpoint — from the bow of the boat to the confirmation email — elastic in scale, consistent in voice.
✦ Concept Territories
Three concepts, presented for consideration.
Territories explored before the client selected a direction — each a complete world: palette, type, pattern and the feel of the week it would create.
01 — SYMBOL
02 — LOGOTYPE
✦
04 — MOTIF
✦ Event Identity
One world, from bow to business card.
The chosen direction, built out into a complete identity — flexible enough for a sail-sized banner and precise enough for a place card.
✦
01 — SYMBOL
02 — LOGOTYPE
04 — MOTIF
Hope
✦
Healing
✦
Compassion
✦
Dignity
✦
Hope
✦
Healing
✦
Compassion
✦
Dignity
✦
✦ Event Identity
One world, from bow to business card.
The chosen direction, built out into a complete identity — flexible enough for a sail-sized banner and precise enough for a place card.
✦ Invitation Web Page
The party starts at the RSVP.
A responsive invitation page that set the scene weeks before the gangway — a live countdown to happy hour, the where and when at a glance, the speaker panel with faces, and one button to save your spot. Spots were limited; the page made sure no one forgot.
CUE STUDIO
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