Since Day One.
Year
2024
Industry
Broadcast & Sports Media
Service
Brand Strategy & Design
Deliverables
Identity, Guidelines, Iconography, Newsletter, Website, Social, Merchandise
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✦ The Story
In 1966, Chyron put the first electronic graphics on television. The industry answered by turning the company into a common noun. Every lower third on every newscast is called a chyron, whoever made it. Our job was to make the original look like the original again.
Company
Client
Chyron builds the graphics systems behind live television. Scores, stats, lower thirds, virtual sets and player tracking. If you watched a game last night, you almost certainly watched Chyron at work.
Project
The Brief
Unite a legendary name and a modern product family under one story. One platform, multiple solutions, told with the confidence of the company that started it all.
Challenge
The Problem
Heritage was reading as history. Younger competitors looked faster and sounded newer, while the brand that invented the category blended into it. Chyron needed its edge back without losing its authority.
Approach
The Solution
A sharpened system in broadcast navy, signal cyan and scoreboard yellow, set in TT Commons and built to move. One campaign line carries it everywhere. Since day one.
✦ Scope
01
Positioning & voice
02
Logo application
03
Color system
04
Typographic system
05
Iconography
06
Art direction
07
Brand guidelines
08
Presentation suite
09
Newsletter system
10
Email templates
11
Website
12
Social system
13
Merchandise
14
Stationery
✦ Iconography
A pixel-born icon set that tips its cap to 1966 — every glyph built on the same coarse grid that put the first electronic characters on screen. Arrows, signals and stats that read at a glance, at any size, in one cyan.
Color, 60 / 30 / 10
Broadcast Navy
#053464
Signal Cyan
#41C2EF
Scoreboard Yellow
#FCD90C
White
#FFFFFF
Broadcast navy holds the room. Signal cyan cuts through it, the color of a live feed. Scoreboard yellow lands the highlight. A palette tuned to read instantly, on air or on a tote bag.
The Type
One typeface at every weight, geometric and unsentimental. As legible on a lower third at full speed as it is on a letterhead.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Light
Regular
Medium
Bold
Black
✦ Layout Principles
Modular tiles, one message each
High contrast for the instant read
16:9 native, motion first
Yellow only where it matters
✦ Brand Imagery
Live action, screen glow and stadium light. Real broadcasts, real athletes, and the split second before the replay.
Motion over posing
Cyan light, navy shadow
The crew, not just the crowd
Since day one
✦
Legendary innovation
✦
One platform
✦
The speed of sports
✦
Since day one
✦
Legendary innovation
✦
One platform
✦
The speed of sports
✦
✦ Identity & Guidelines
The full kit. Palette, type, iconography and rules of play, documented so any team in any market can put Chyron on screen and get it right the first time.
✦ Conference Screens
The anchor of every conference stand: a video wall running the brand at broadcast speed. Live game footage, signal cyan and the wordmark holding the corner — built to be read from three aisles away and remembered after the hall empties.
✦ Newsletter & Email
A newsletter built like a night game: dark-mode navy, stadium light and one cyan call to action. Company news, product drops and the Since Day One story land in modular blocks — headline, highlight, replay — so every send looks unmistakably Chyron in the inbox.
✦ WEBSITE
A homepage that answers the three questions a broadcaster arrives with — what you sell, what it solves, who runs it — and backs the answers with testimonials from working newsrooms.
LIVE Website
Design shown is the original 2024 launch. The live site has since evolved.
✦ PowerPoint Template
A master template for every deck the company gives: dividers, roadmaps, service portfolios, team updates. The layouts, charts and photo treatments are pre-built in the system, so anyone can drop in content and present something that looks unmistakably Chyron.
✦ Collateral
Made to be keeped.
Brochures, one-pagers and catalogs, one voice across all of them. A one-pager that lands the platform story in a single pass, the Since Day One brochure that carries the campaign, and a training catalog that keeps teaching long after the trade show ends.
✦ Print Marketing
The booth kit in three pieces: a one-pager that lands the platform story, the Since Day One brochure that carries the campaign, and a training catalog that keeps working long after the demo.
CHYRON
